Home Pillars of Our Success

Pillars of Our Success

Success Pillars

Autonomy

Enhancing Skills, Assimilating Technology, Acquiring Technology, and Creating Technology

Ingenuity and Originality

Fields of Products, Processes and Services

Central R&D

Lighting & Acoustics Systems (LAS)

Electronic & Control Systems (ECS)

Seating Comfort Systems (SCS)

Light Metal & Powertrain Systems (LPS)

Engineering (COC)

Creative Design (INITIA)

CREAT (Centre for Research, Engineering and Advanced Technologies)

Integration with Electronics

Investigating Methods to Excel in Electronic Embedded Systems for Incorporation into Our Products

Robust NPD Process

First Time Right with Global Quality Standards and On-Time Completion of Projects

Initia serves as Uno Minda's primary mobility design studio, prioritising user-centric and viable design solutions. Collaborating with automotive firms, it facilitates the conception, joint creation, and communication of their forward-looking mobility concepts to a global audience.

25+

Design experts

100+

Total design projects

200+

Collective years of experience

Our Services at Initia

Covering everything from individual components to entire vehicles, INITIA offers a wide array of services tailored to various mobility requirements, facilitating the holistic creation of innovative concepts with expert skill and precision.

Transportation Design

  • Vehicle Design

  • Component Design

  • Accessory Design

Digital
Sculpting

  • CAS Modelling

  • Class A Surfacing

  • Parametric Modelling

  • Digital Visualisation

UI/UX Design

  • UX Strategy

  • UX Research

  • HMI Design

  • Digital Ecosystem Design

Design Strategy

  • User Research and Analysis

  • Product Strategy

  • Experience and Strategy Workshops

Prototyping

  • Soft Modelling

  • Hard Modelling (Scaled, 1:1)

  • Digital Prototyping

Our Goal at Creat

Our goal is to achieve technology leadership by fostering ingenious creators who innovate for the future of mobility, with a focus on value creation, quality, and processes.

CREAT serves as Uno Minda's centralised R&D flagship technology centre, enhancing its technical prowess with a focus on both emerging and established technologies in lighting, comfort and convenience electronics, electric vehicles, telematics, and controllers, with its core emphasis on PACE (Personalisation, Autonomous, Connected, and Electric).

400+

Design experts

5

Locations

75+

R&D projects

Our Focus Areas
Personalisation

With cars evolving into a third living space, customisation delivers comfort and convenience to users

Autonomous

Given the critical importance of road safety, we consistently endeavour to introduce market solutions that address specific usage scenarios in India

Connected

Facilitating connectivity among various stakeholders and diverse product ranges

Electric

We advocate for a sustainable future, reflected in our wide array of products specifically tailored and engineered for electric vehicles

Our Competencies

Embedded Electronics

  • Hardware Development

  • Software Development

  • Platform Development

  • Mechanical Engineering

Test & Validation

  • EMI/EMC

  • Electronic Analysis

  • Software Validation

  • Material Analysis