Initia
We are an independent design studio, a fully owned entity of the Minda Group with a focus on user-centric design.
25 +
Design Experts
200 +
Years of collective Experience
100 +
Total design projects
3500 Sq. Ft.
Studio Space with capacity of 40 designers. Located in Pune, India
TRANSPORTATION DESIGN
We create strategic automotive designs integral to all stages of product development.
OUR SERVICES:
- Design Research
- Full vehicle design
- Component Design
- Component Design
UI/UX DESIGN
From the basic specifications to the next generation interfaces we craft experiences that re define the way automobiles look and operate.
OUR SERVICES:
- UX Research
- Design Strategy
- Digital Ecosystem Design
- HMI Design
DIGITAL MODELLING
INITIA works with technologies that leverage digital modeling for developing futuristic automotive solutions
OUR SERVICES:
- Scan to Surface
- Scan to Surface
- Class A Surfacing
- Parametric Modeling
- Digital Visualization
Our Strong R&D Focus
4 Locations in India
Pune, Gurugram, Hosur, Chennai
Embedded Electronics Design Studio
Engineers
Uno Minda Systems Europe
Munich, Germany
Embedded Electronics Engineering Services
Engineers
Regensburg, Germany
Advance Lighting Systems
Engineers
Munich, Germany
Optics & Lighting
Engineers
Uno Minda has made important contributions to the automotive industry supply chain for more than six decades with innovative products that are developed and engineered for efficiency with an emphasis on enhanced comfort and fine tuned response.
Our relentless focus on innovation has continued to differentiate Uno Minda from the rest. This has helped us design products with prime importance and relevance with respect to the future. Personalisation, Autonomous, Connected, and Electric (PACE) are the four major trends that the organisation has been concentrating on. Every initiative that the Company takes on today is scrutinised through the prism of PACE. With the right capabilities and strategies, we are fully aligned with these megatrends that will shape our markets and drive the future growth.
We at Uno Minda have now expanded our Central R&D CREAT’s footprint in India – now operating out of four locations (Pune, Gurugram, Hosur and Chennai) and consolidated our R&D centres in Europe with our Group’s product and technology strategy. We have also centralised our Group’s R&D to put focussed efforts towards incubation of new products and technology and to rapidly advance our product-technology roadmap. The centralisation of R&D has also helped us drive excellence in R&D execution.
Our R&D centres work on advanced technology products with the following mandate –
- Steer Group’s entry into new product-technology markets which are getting shaped with PACE (Personalisation, Autonomous, Connected and Electric) automotive macro-trends
- Make existing product lines of the Group smarter
- Provide more value to customers – from component engineering to system engineering
We also have our design studio - INITIA to make superior industrial designs for our products.
Our products in the ‘Hall of Fame’ for FY 2021-22
Head lamp with Miniature Projector
Uno Minda has been leading the technology curve in lightning. We are comprehensively present in 2-wheeler, passenger car and off road market. The lightning technology is evolving from standard lamp to projector technology and is also expected to foray into LED matrix technology in the near future.
Our latest innovation in the market is a miniature projector lens integrated into head lamp. It is a Plastic Projector Lens with Collimator Technology which helps in optimum power consumption for low beam (7 watts) and for high beam (12 watts) and better road visibility. We are extending the same technology to the passenger car market.
Auto-level Seating Portfolio
We have a very strong seating portfolio with a comprehensive presence in 2-wheeler, commercial vehicle and off-road markets. Our latest addition to our export portfolio is auto-level seats. Our latest range has many advanced features like operator presence switch, embroidery, seat depth adjustment and seat tilt adjustments.
Wireless Charger
We launched our next generation of wireless chargers with two leading passenger car manufacturers. With the rapid penetration of smart phones, there is an increase in the adoption of smart phone compatible solutions in vehicle cockpit electronics. Uno Minda is coming up with various products and solutions to cater to this market trend like wireless chargers that are ‘made in India’, Qi-compliant products with the latest technologies of NFC and active cooling to name a few. Car owners can effortlessly charge smart phones on-the-go with the product.
Bus Intelligent Transport System
Uno Minda has successfully launched a BIS16833 compliant Intelligent Transport System solution for the smart bus fleet. We are extremely active in Telematics and Connected space and with this latest launch we will be addressing the niche market of Smart buses plying in all smart cities in India. The solution enables buses to be tracked in real time over a 4G network and has interfaces for route display, passenger information system, in-bus camera-based surveillance system and interface with electronic ticketing system as well.
Electric Powertrain and Charging Ecosystem Products to support the FAME in initiative
Uno Minda Group welcomes various Government initiatives like FAME II, Batter Interoperability policy, and PLI Scheme, among others, to support EV adoption. 2-wheeler and 3-wheeler segments will get benefited the most from these policy initiatives. We are aggressively working on products to cater to the promising EV market.
One of the products that we have taken successfully to production is the smart charger. It has variants that will support safe charging of EV vehicles at home, at a captive location and at public charging spaces.
On-board Chargers
Uno Minda has indigenously developed on-board chargers for charging the traction battery of EV from any commercial power supply by converting AC input to a DC input. The product works for a 48V, 72V and 96V system and can be applicated for 2-wheelers and 3-wheelers.
At Uno Minda Group, our greatest strength is our people. Across our R&D locations, our talented engineers work seamlessly to ideate, incubate and scale up technologies for Indian as well as all markets where we have a footprint. We are committed to ‘Make in India’ initiative by consistently increasing our self-reliance on technology.
ELECTRIFICATION
EV Product Portfolio (2-wheeler & 3-wheeler)
Automotive industry is changing rapidly, triggered by the accelerated rise of technologies, sustainability and changing consumer preferences. These forces are giving rise to disruptive technology driven trends in the automotive sector popularly known as PACE, which is Personalised mobility, Autonomous driving, Connected and Electrification. Amongst these trends, while internal combustion engines continue to lead and are expected in the medium term of electrification, has now accelerated the transformation of the mobility industry and presents significant opportunities to the entire mobility ecosystem.
We at Uno Minda have been at the forefront of capturing electrification trends in the automotive industry and have built a strong EV-specific product portfolio. Backed by in-house R&D at CREAT, we have developed 2-wheeler/3- wheeler EV components like on-board chargers, smart plugs, telematics, DC-DC converter, and Vehicle Control Units, among others. During the year, we also entered into a joint venture with FRIWO to further strengthen our EV product portfolio and accelerate development, enchance our products’s time to market and manufacture EV components in India.
FRIWO is a leading international manufacturer of innovative power supply units and e-drive solutions. Based in Germany, they have half a century of innovative strength coupled with German engineering expertise.
Our kit value for 2-wheeler and 3-wheeler has multi folded almost 5-6 times to make it one of the most comprehensive offerings in the industry.